10 ways to market your farm product to consumers

It is no longer news that Nigerians (especially the Nigerian Youths) are falling back to agriculture, partly due to the slump in global oil prices (which has affected the Nigerian economy) and also led to loss and scarcity of employment. The present administration of President Buhari is pursuing an economic policy that is geared towards diversifying the economy with a focus on agriculture.

Whilst it looks easy to dive into agriculture, it goes beyond just producing and selling of farm products. You will need a structure, a farm, a network of distributors to achieve sustainability and profitability.

Regardless of what you are selling, this article will show you how to successfully sell your farm products to the Nigerian consumer.

1. Identify your Market.

Like any other business, you will need to identify your market. Ask questions like,

  1. What does the market want?
  2. Where is the market located?
  3. Who am I selling to?
  4. How do I get the farm products to them?
  5. At what price do I sell?

It is better to know the sort of farm products your market wants and where they are located rather than assume that this is what they want and their location.

2. Join a farm association.

One of the fastest ways to understand the market and be up to date with the latest trend is to be part of numerous farm associations. This association will let you know about current situations and how they affect the farming business in Nigeria. This includes but is not limited to the following,

  1. New market trends.
  2. Potential customers and where they are located.
  3. Government regulations and tax information.
  4. Out of diseases that may affect farming.

The benefits of joining an association include increasing sales as you have the right information and it is also a cost-effective way of staying in the middle of the market trend.

3. Supply to the Food Markets (Retail and Wholesale).

Locating and supplying commercial food markets is a great way of increasing your sales. In such markets, you have thousands of traders who regularly sell farm products ranging from rice to beans, to tomatoes, to yam etc, you can approach them to make them aware of your existence, and offer them a deal that will make them swap their existing suppliers for you. Distributors who are willing to buy at wholesale prices should be sort for as well, this will ensure that your farm products are constantly be ordered for and this will lead to an increase in sales revenue.

4. Supply to Hotels and Restaurants.

Corporate clients like Hotels and restaurants are seen as the big money spenders as they process tons of food items every day. This will require a constant supply of farm products from the supplier. Approaching them to beat the price of their current supplier is a good way to start so far you can guarantee them that the products are fresh and you can get it to them at short notice.

The best corporate clients should be hotels and restaurants of reputable standards.

5. Supply to Brick and Mortar business (stores).

You can approach brick and mortar business like ShopRite and spar. They always require distributors to supply them with fresh farm products which will meet their customer’s high demand. Most of the time, due to excessive sales, most suppliers are unable to meet the demand, hence they are constantly looking for more suppliers.

In order to get a contract from these stores, you will need to convince them that your farm products are fresh, healthy and large enough to cater for their huge demand.


6. Supply to Homes & Offices.

You can approach organizations to sell directly to their staff members. Most people are extremely busy at the office and have less time to visit the market. Even on the weekends, you find out that most people have all sort of engagements ranging from weddings and parties. Selling to such individuals is not a bad idea as you will be selling convenience.

When selling to Homes, your target audience will be bachelors, pregnant women and the elderly.

7. Own a Retail store.

You don’t want to share your money with a middle man! That is understandable, you can set up your own retail store to sell your products at the retail price. You should also bear in mind that you will be incurring some fixed cost like employing retail staff members to sell your products, cost of rent, electricity etc.

8. Partner with an online grocery store.

You can partner with online stores to sell your farm products, you will have the opportunity to sell to their over hundreds of thousands of customers. If you don’t have money to set up a retail store, this is a good alternative as this can help you grow sales revenue faster as it cuts across geographical locations.

9. Set up an online store.

Nowadays, hardly do we you find a business without a website. Infact at the mention of your business name, people tend to ask the question, “do you have a website?”, “what’s your website name?”. Setting up a website is pretty straight-forward and simple depending on what you want to achieve with the website. It is good to have a simplified website at first and as time goes by, you can add more features to it.

10. Export your Farm Products.

If you are thinking of earning some foreign exchange, exporting your farm products won’t be a bad idea. For you to get to this point, you should have established links with the international buyers of the farm products. This also requires you export your farm product in large volumes.





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